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‘The Work Ahead Is Substantial’: Canada Soccer Hires Golf Canada’s Kevin Blue As General Secretary

By on February 29, 2024 0 732 Views

Just over one month after Canada Soccer had to replace its brand new General Secretary, the national soccer association has officially appointed former Golf Canada CSO Kevin Blue to the role, though he will also don the title of CEO.

“The work ahead is substantial and we will resolutely focus on making progress, one day at a time,” said Blue himself. “Rebuilding trust in Canada Soccer and ensuring that the association is healthy – competitively, financially, and operationally – is critical if Canada is to take advantage of its upcoming opportunities domestically and on the world’s biggest stages.

Blue’s new position arrives after three years spent with Golf Canada as the organization’s Chief Sport Officer, where his duties saw him generate over twenty million dollars in financial support for both Golf Canada’s national teams and grassroots initiatives.

He had previously been the University of California’s Athletics Director, making history as the youngest person in that role at the time of his hire when he was 33. He is credited with instigating a ‘financial turnaround’ during his time stateside, highlighted by the fundraising and construction of a 52 million dollar sports performance and medical center.

He had also worked in senior commercial roles, once running the University of Stanford’s athletic department to the tune of $120 million, with revenue going up within the organization during his seven-year tenure there.

His written work on sporting financial structures was also used as expert testimony in a US Senate hearing about college sports finance, suggesting that Canada Soccer’s hiring of the executive comes with a clear objective in financial security.

“In Kevin, we have a transformational and results oriented leader on our team to help guide us towards a more positive future for soccer in Canada and to capture the incredible opportunities ahead,” adds Canada Soccer President Charmain Crooks on the hire.

Blue won’t take the reigns as Canada Soccer’s new General Secretary and CEO until March 14, 2024. The additional CEO title for his role will align Canada Soccer with other international federations like the USSF and the Canadian Olympic Committee.

With last year seeing members of the women’s national team appear before the Heritage Committee during in their pay equity dispute with Canada Soccer while several current and former members of the organization’s board are facing a $40 million lawsuit, the appointment of a General Secretary and CEO with a strong financial record looks to be a smart move from the national association.

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