Canada Soccer Inks New Multi-Year Deal With Telus
Canada Soccer has just announced a brand new multi-year partnership with Telus that will see the communications giant become the the title partner of the Canadian Championship, while also placing the company at the forefront of several gender equity initiatives.
The company will provide support for the women’s national team and will donate $1,000 for every goal scored by Canada at the Women’s World Cup (up to $20,000), with all of the proceeds going towards EqualPlayFC.
Telus has also been named the title partner for the She CAN Coach Program, which aims to help the national recruitment, development, and training of female coaches.
“This partnership really emphasizes the importance of corporate partners like TELUS as we collectively work to drive the growth of the sport in our country and continue to invest in advancing gender equity,” stated Canada Soccer’s Jason deVos. “We look forward to collaborating together with Telus to drive positive outcomes in our communities.”
“It’s important to have organizations like Telus step up their support in Canada, investing in all aspects of the game, from grassroots to professional and ultimately, empowering women and girls through the Telus She CAN Coach program,” added Canadian national team defender Kadeisha Buchanan. “I’m excited to see TELUS make a real impact for women and girls on and off the pitch.”
We are told through sources that the deal was brokered by Canada Soccer Business, an organization who have been a hot button topic for their deal with Canada Soccer during the ongoing national team labour dispute.
The multi-year deal sees Telus named as Canada Soccer’s Official Telecommunications, Digital Health, and Home Security Partner, with both organizations set to focus on community impactful initiatives and programs for supporting youth and women.
The Canadian Championship will now have a new title sponsor, officially rebranding the Canada’s domestic cup competition to the TELUS Canadian Championship starting next season.
The organization will continue to have a presence at select 2023 Canada Soccer and Canadian Premier League events that will encourage spectators to bring gently used soccer equipment that will be donated to young fans facing economic barriers to the beautiful game.
Last year saw Telus step in to help Canadian Premier League fans catch the playoffs for free, with Telus Optik subscribers in BC and Alberta also being introduced to televised League1 BC coverage this year.