December 7, 2022
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Grand River United Concept Logo

Check Out This Conceptual Kitchener-Waterloo CPL Club Logo

By on July 22, 2019 0 2814 Views

Canadian Premier League fans who have been following the league before it kicked its first ball will probably be familiar with Xav Ouellette, a designer and Canadian football fan who has made plenty of imagery that CPL-goers can still see in regular occurrence today in the form of multiple supporters’ group logos and even concept art for a fictional Montreal-based team.

This weekend, Ouellette – a designer in his twenties who hails from Victoria – has released a concept logo design for a fictional Kitchener-Waterloo Region Canadian Premier League expansion club. The conceptual club ties together the cities of Cambridge, Kitchener, and Waterloo, hence the United moniker in the club logo.

As a thoughtful touch, it looks like Xav took great care in preserving the pre-existing branding used by the Grand River Union, a supporters’ group hoping that a Canadian Premier League expansion club will eventually settle itself in the Kitchener-Waterloo region.

The region used to be home to a PDL side called K-W United FC, which was formed in 2010 as a Hamilton-based club prior to rebranding and moving to Waterloo in 2013. It dissolved in 2017, having won the league a sole time two years prior. At one point or another, K-W United FC had been the home of current CPL players like Julian Büscher, Nathan Ingham, and Sergio Camargo, along with Toronto FC’s Jay Chapman.


Canadian Premier League fans hoping to see more CPL-based concept designs are in luck, as the talented designer has stated that he plans on doing concept logos for Saskatchewan, Fraser Valley, and another Montreal-based club in the future. He also revealed that he’ll be working on some kit concepts for the fictional clubs, too.

While the colours of Xav’s Grand River United concept will feel familiar to Pacific FC fans, the designer stated that the conceptual kit designs for the club will show a difference in branding that allows for the closeness of both team’s respective colour schemes.

Xav Ouellette’s conceptual tri-cities club logo indicates a founding date of 2020, though it’s not clear what clubs – if any – will ultimately join as expansion teams for the second Canadian Premier League season. League commissioner David Clanachan has recently stated that he’d be happy to have just one, though three or four clubs have made more progress than other ownership groups that are spread around the country.

As we mentioned before, Xav Ouellette has made plenty of other Canadian Premier League design concepts, too. Interested fans can take a look at his online portfolio here.

Source: The Hydro Pole (via Twitter)

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