It’s Official: Canada Soccer Is For NERDS

Canada Soccer and the Canadian Soccer Media and Entertainment (formerly Canadian Soccer Business) has announced a sweet new partnership for the federation’s national team programs.

Ferrara Candy Company brand NERDS has been announced as the federation’s Official Candy Partner on a multi-year deal, with the news coming just months ahead of Canada co-hosting the 2026 FIFA Men’s World Cup.

The partnership will see NERDS create fan experiences at Canada Soccer matches and within the country’s national team programs, featuring promotions with ‘unprecedented access to Canada Soccer’ along with exclusive Canada Soccer merchandise.

“We’re excited to welcome NERDS and Ferrara to the Canada Soccer family,”says Canada Soccer’s Dominic Martin. “The passion and energy of our fans continues to drive the game forward in Canada, and this partnership reflects that spirit. NERDS shares that same boldness and vibrancy, and we look forward to creating memorable moments together for supporters right across the country.”

The newly-fledged partnership will launch with a flagship ‘Unleashed Your Mighty Fan’ campaign which aims to celebrate the type of fans who, as we Canadians might say, go full send: cheering without reservation, full of energy, and contributes to the atmosphere at national team games and events.

“NERDS has always been about big personality, bold flavour, and showing up with energy – and Canadian soccer fans embody exactly that,” adds Ferrara Candy Company Canada General Manager Emad Tadros.

“We’re proud to partner with Canada Soccer and celebrate the fans who make every match unforgettable. Whether you’re in the stands or watching from your living room, NERDS is the treat for everyone who cheers like the whole country is counting on them – because it is.”

The partnership is big all-ages addition for CSME, who added a much more adult-focused Canadian Club partnership in the fall.

Header Image Photo Credits: Martin Bazyl / Canada Soccer / Ferrara Candy Company