June 22, 2024
  • June 22, 2024
Northern Super League AFC Toronto Club Logo

AFC Toronto Unveils Club Colours, Crest

By on June 3, 2024 0 2169 Views

Toronto’s face in the Northern Super League has stepped out of the shadows to unveil its club colours and a better look at its identity, with AFC Toronto officially introducing itself to fans this morning.

The brand new club will don the primary colours of maroon and vermillion, meaning both the NSL’s AFC Toronto City and MLS’s Toronto FC will represent the city in red.

See Also: Everything We Know About All Six NSL Launch Teams

Fans can take a look at the logo’s unveil video below, which showcases the the logo’s primary ‘Anchor T’. It’s propped up by mirrored sevens – symbolizing the seven founders of the team along with the city’s original six boroughs plus the GTA itself. Described as ‘deceptively simple and modern’, it will represent Toronto’s entry into the professional women’s soccer game.

Interestingly, the only other Northern Super League team to unveil its branding so far, Calgary Wild FC, will also use red as a primary colour, though its secondary is purple.

It remains to be seen what AFC Toronto will do for alternate colours on its kits, given maroon and vermillion are close together on the colour spectrum.

The club designed the logo in collaboration with a consortium of creative firms. While it was led by Toronto brand design firm Sunday+Night Inc, the project involved 35 diverse participants across the GTA who brainstormed the design in all-day session that include business leaders, artists, media personalities, former Olympians, and grassroot athletes.

“From the very start, we’ve been committed to taking a different approach in the development of our club and its story, and we knew the key to this was to involve the community and create a brand that was built in Toronto, for Toronto by Torontonians” says AFC Toronto’s Chief Marketing Officer Jill Burgin.

The Northern Super League team is still finding a stadium to call home in Toronto’s competitive sporting market. While Lamport Stadium remains a possibility and is being looked into, it requires extensive renovations to bring it up to standard. In the interim, we’ve heard the club is considering using York Lions Stadium for year one.

Flashback: A Chat With AFC Toronto’s Helena Ruken

The NSL is slated for kickoff in April 2025 with six teams set to participate. Toronto joins Calgary as cities who now have a firm branding launch, while the likes of Vancouver, Ottawa, Montreal, and Halifax are still to fully unveil themselves.

The team subtly had a minute detail adjustment since its name was unveiled last year, dropping from ‘AFC Toronto City’ to ‘AFC Toronto’. What fans think of the crest and colours will be discovered shortly,

AFC Toronto will use ‘Rise Up’ as an official rally call. Fans heeding the call can attend a Meet-And-Greet hosted by The Voyageurs at the Craft Brasserie and Grille tonight at 7:30PM.

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