July 14, 2024
  • July 14, 2024
Northern Super League Halifax Tides

Northern Super League: Halifax Tides Makes A Splash

By on June 13, 2024 0 1836 Views

The Northern Super League has formally unveiled the branding of its east coast team, who become the third of six teams to reveal their badges and branding following the league’s own.

The Halifax Tides will represent women’s professional soccer on the Atlantic. The name has been largely expected since a black-and-white trademarked logo for such was found last month, though now we know the formal club colours will be Ocean Cyan, Granite Purple, and Ship Grey, with the Halifax Citadel fountain adorning the colours tonight in recognition of the brand new professional women’s soccer club.

The team boasts a logo equally heavy on nautical theming: shaped like a boat, the Halifax Tides badge features crossing tides colliding in an X shape, symbolizing the cross in the flag of Nova Scotia. Atop the waves lies a moon, influencing the tides and, says co-founder Courtney Sherlock, representing how the club wishes to influence the community. The are also four stripes at the base of the badge which represent the former municipalities amalgamating into the HRM: Halifax, Dartmouth, Bedford, and Halifax County.

See Also: Everything We Know About All Six NSL Teams

“This club will represent not just the sport of soccer, but the spirit and resilience of our community,” said co-founder Courtney Sherlock on stage. “Our Canadian women’s soccer players need and deserve this league, and our Atlantic girls need this in Halifax. It would not be a Canadian league without an East Coast team.”

Sherlock also laid credit to contributors like Marie Bowie, Amanda Sparkes, Tara Larsen, Miriam Zitner, and Andrea Thompson in the fast formation of the club, which we first reported on back in March.

Tonight’s unveiling saw Courtney Sherlock and Diana Matheson reveal details about the club’s identity, though there are still important details to confirm such as home venue. Matheson had stated previously that Halifax will likely be the only team playing on grass, which implies that Wanderers Grounds may fit the bill – though a permanent stadium solution pitched by the city’s CPL team would see that field converted to turf if all goes to plan.

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“It’s a small stadium, nice and intimate, and it’s right downtown,” Sherlock told Neil Davidson last month. “The players love playing there and I think it will be an attractive market to bring some Canadian players back to Canada.”

It looks like Dr. Courtney Sherlock will be the face behind the venture. She’s a veterinarian and successful entrepreneur who has ownership in no less than six hospitals, and she expects the Halifax Tides to place a high value on nurturing local talent. The NSL side will look to establish an academy program in tandem with its professional roster, though plenty of details are still to come.

When we first reported on the club prior to its official announcement, a provincial company listing featured a predominantly female cast of east coast influence with the aforementioned Courtney Sherlock as CEO, along with a substantial list of directors like the aforementioned Marie Bowie, Amanda Sparkes, Tara Larsen, Miriam Zitner, and Andrea Thompson.

Bowie is a former national team player born and raised in Halifax, while Sparkes and Zitner both work in the business acceleration space. Larsen brings a financial background as the CFO of CBCL Limited, Dr. Courtney Sherlock was named as one of Atlantic Canada’s top fifty CEOs back in 2022, and Andrea Thompson had once been the President of the Halifax County United Soccer Club.

Maplewave CEO Adam Baggs is also revealed to have come onboard as an investor more recently.

The Halifax Tides become the third Northern Super League team to unveil their branding behind AFC Toronto City and Calgary Wild. That leaves Vancouver, Montreal, and Ottawa left to go. This week saw the Northern Super League’s broadcasting plan come to light, revealing that the league will be on TSN and CBC Sports along with their French-language affiliates.

More details on the Halifax Tides are expected to come in the near future. Fans can also check out some apparel on the newly-launched club shop.

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