Pacific FC Brings In New Kits, New Sponsor

The Tridents have revealed two new sharp looks for the club’s fifth-ever Canadian Premier League season, and they both pay homage to the west coast.

A purple geometric design on the primary kit is a stellar successor to last year’s Douglas fir tree needle pattern, though the absolute centrepiece of the kit is the spirit bear – inspired by BC’s provincial animal – for which some of the geometric shapes form on the lower portion of the kit.

There’s also some tones of gold now complimenting the kit, indicative of the club’s past successes on the pitch.

The design is largely line with what we saw when club’s primary look was leaked back in February, with a CPL fan inadvertently finding prototypes of the kit at a retail store in Barcelona and a Spanish football side having listed the kit for a few hours before it was removed.

The club’s alternate threads will also pay homage to the west coast, with a design inspired by ocean waves, paddling, surfing, and other imagery invoked by BC summer weekend activities. The design runs a pale teal colour complimented by a sand-inspired collar and sleeve.

Both the primary and alternate kit also feature Telus as a new front-of-jersey sponsor, with the telecommunications company having just inked a multi-year deal with the CPL that runs through to 2027.

Pacific’s switch to a new sponsor also means that, for the first time, each CPL team has a unique individual sponsor.

Starting this year, the club will also don a sleeve sponsor through CIBC, who inked a multi-year partnership with the league ahead of the 2023 CPL season.

The club’s popular and iconic kit designed by Indigenous artist Johnny Maynard Jr. will continue to serve as Pacific’s third kit throughout the campaign.

The 2023 Pacific FC season will kick off on April 15 with a home match against their new neighbours Vancouver FC.