June 22, 2024
  • June 22, 2024

Northern Super League Lands Huge Broadcast Deal With TSN And CBC

By on June 11, 2024 0 1162 Views

The Northern Super League has joined announced its first broadcast right agreement – and it’s a move that’ll put the brand new league in front of a nationwide audience from coast-to-coast.

Canada’s professional women’s soccer league has confirmed a multi-year media partnership with both TSN/RDS and CBC / Radio-Canada, securing bilingual coverage right from the get-go.

The move will see TSN broadcast a selection of games throughout its own platforms, while RDS – the French arm of the broadcaster – will provide French-language coverage of select matches involving Montreal’s NSL side.

Fans who aren’t subscribed to TSN won’t be cut off from the action, however, as CBC Sports and Radio-Canada will air matches across their national broadcast network long with their digital platforms, too, bringing more games in both English and French to a national audience.

“We are delighted to announce Bell Media and CBC/Radio-Canada as our official media partners,” says NSL co-founder Diana Matheson.

“Ensuring our matches are available to Canadians is key to the long-term growth and viability of professional women’s soccer. Our players have been behind the scenes for too long. Having Bell Media and CBC/Radio-Canada put a national spotlight on our Canadian professional players is a huge win for fans and creates a lasting impact on women’s sport in this country.”

That’s a similiar path to what the PWHL ran with in its inaugural season, with hockey fans tuning through CBC / Radio-Canada, TSN, and RDS there as well. Importantly, it opens the fledgling league open to a national audience right from the get-go.

Everything We Know About All Six NSL Teams

The NSL is slated for kickoff in April 2025, with two of its six launch teams – Calgary Wild and AFC Toronto – unveiling their branding ahead of year one, while the rest are still poised to fully showcase themselves to fans.

It looks like the league will be working with Dome Productions to produce the content, though details on that side of things remain unconfirmed for the moment.

Canada’s men’s professional league took a different course, signing a ten-year deal with Spanish-owned Mediapro. To this day, the CPL has struggled to find a route leading to a mainstream national broadcast channel, and even opened a formal CRTC complaint about Rogers regarding the issue.

“As home to the biggest events in soccer, we are excited to bring Northern Super League matches to fans across the country,” adds Bell Media Sports VP Shawn Redmond. “This partnership aligns perfectly with our commitment to showcasing the very best women’s sports competitions from around the world.”

The NSL has also confirmed that it will leverage its own platforms to tell diverse stories within the league in addition to coverage from its official media partners. Of course, we’ll be on-hand to add what we can, too.

The full length of the NSL’s multi-year agreement with Bell Media and CBC was not confirmed in the press release.

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